Parle increases production of Melody toffee:Company sees robust demand after video of PM Modi gifting toffees to Meloni goes viral

A video of Prime Minister Narendra Modi gifting a packet of Melody toffees to Italy’s Prime Minister Giorgia Meloni has gone viral on social media. After this video surfaced, the demand for Melody has increased both in India and abroad, due to which Parle Products has increased its production. The company’s Vice President Mayank Shah gave this information on Thursday May 21. Parle Products’ Vice President Mayank Shah, in a conversation with PTI, called this moment the biggest campaign in the brand’s history. He said that the company will now take forward PM Modi’s support for this indigenous brand. Parle will now work to further strengthen Melody’s presence worldwide. Melody is sold in more than 100 countries around the world. Sales increased on e-commerce and quick commerce portals When Mayank Shah was asked about the reaction of customers and distributors, he said that initial feedback from distributors has been received that demand in the market has suddenly increased significantly. Quick commerce and e-commerce channels have seen an immediate and massive surge in sales. Since yesterday morning itself, searches for the word Melody have increased significantly on quick commerce platforms. Demand rises abroad too; production increased The company has started its preparations to meet the demand. Mayank Shah informed that Melody’s production has been increased since yesterday itself. Along with India, now demand for it is coming in large quantities from foreign countries as well. On PM Modi gifting a packet of Melody to Meloni, Shah said that when Prime Minister Narendra Modi is gifting Parle Melody to world leaders, it is a moment of immense pride for all of us at Parle. Power of Indigenous Brand on Global Stage Mayank Shah described PM Modi’s move as a powerful testament to the capability of indigenous brands on the global platform. He said that Parle Melody is India’s best-selling toffee brand. PM has done his job, now it is our responsibility to take this brand to the global level and make it truly very big. We express our gratitude to the PM for giving this recognition to Indian brands. Preparation for Promotion on Digital and Other Media Parle Products is planning to capitalize on this development and further promote the Melody brand. Shah informed that the company has already started its promotion on digital platforms from yesterday. It will also be promoted through multiple media and other media channels. He described it as an excellent opportunity given to an indigenous brand by the Honorable Prime Minister. ‘Melodi’ memes going viral on social media During a conversation on Wednesday, PM Modi gifted a packet of Melody toffee to Georgia Meloni, whose video immediately went viral on social media. Many ‘Melodi’ memes are also going viral regarding this. Following this, Parle Products took advantage of the opportunity and shared a video on Instagram with the caption, ‘Adding sweetness to relationships since 1983.’ ​