Top 5 weird startups that became gold mines:From GauCoin LazyFit to TruthEats, here’s how entrepreneurs tasted instant success with bizarre business ideas

Indian entrepreneurs are proving that sometimes, the best ideas are the ones that seem a little crazy at first. From turning cow dung into cryptocurrency to celebration of delaying your to-do list, some startups have tasted success as the owners have done the opposite of what society generaly thinks. Lets see which are those startups that struck gold mine by thinking different: GauCoin: Imagine turning cow poop into digital money. That’s exactly what Rajesh from Rajasthan did with his startup, “GauCoin.” He turned cowdung into a cryptocurrency. Basically, he put cow dung on the blockchain. He gave farmers a platform in which they can sell their cow dung online, and people in cities can buy it as an eco-friendly cooking fuel. How farmers use GauCoin? Farmers take pictures of good quality cow dung. Then, they sell it online through an app that’s easy to use. The quality is verified by the company itself. Now, Rajesh is making millions by connecting farmers with city dwellers in this unique way. FlipChat FlipChat is a messaging app with a twist. Instead of messages disappearing, these change to say the opposite of what the sender meant. So, if you send “I hate flowers,” it will eventually change to “I love flowers.” Surprisingly, Priya Sharma, the founder of the app, says this has created a surprisingly positive social network. People tend to become careful about what they would write. Moreover, the app has become popular for dating as well, where people’s complaints turn into sweet notes. FlipChat has more than 10,000 downloads on Google Play Store. FocusFlow Amit’s startup, FocusFlow, was supposed to be a productivity app with background sounds. But a mistake in the code caused the app to randomly insert gap of silences. People loved these silence gaps in between songs, saying they were the most relaxing part of using the app. This caught Amit’s attention. Instead of fixing the mistake, he turned it into a meditation app. The companies use the app to help their employees relax without even realizing they’re meditating. According to ‘Medium’, the company’s turnover has galloped to ₹30 crore in 2025. TruthEats TruthEats is a food delivery app that requires restaurants to be brutally honest about their food orders. According to ‘Medium’, Karan Gupta, the founder, found that this honesty created a strong connection with customers. People started ordering from restaurants that admitted their mistakes. One restaurant even got more orders after admitting their roti was a bit hard. Gupta said that restaurateurs found that customers liked honesty of restaurants regarding nutritional content and preparation of cuisines. They came across repeated orders of such cuisines regarding which the restaurants maintained brut honesty. LazyFit LazyFit is a fitness app that tells you not to exercise. It sends notifications like “Don’t work out today, you probably won’t stick to it anyway.” The app works on the phenomenon of reverse psychology which makes people want to prove the app wrong. The app has a “Lazy Leaderboard” that ranks users by how well they’ve ignored the app’s advice. How many startups in India in 2025? India has a massive and rapidly growing startup ecosystem, with over 2 lakh+ Department for Promotion of Industry and Internal Trade (DPIIT)-recognised startups as of late 2025. More than 44,000 new startups got recognized in 2025, which is a record for a single year. India has the 3rd largest startup ecosystem in the world ​